Trump’s New “Victory” Fragrance Sparks Outrage and Legal Questions
Donald Trump is no stranger to bold branding—but his latest product promotion has ignited a fresh wave of criticism. This time, it’s not a red MAGA hat or a branded Bible—it’s a fragrance line marketed as being “for patriots who never back down, like President Trump.”
“Trump Fragrances Are Here”
The former president took to Truth Social to unveil the launch, declaring, “Trump Fragrances are here,” alongside a photo of himself holding a bottle. The scent collection, he says, embodies “winning, strength, and success.” One particular product, named Victory 45-47, reflects both his past presidency and his aspirations for a return to the White House.
“Enjoy, have fun, and keep winning!” he urged supporters.
A Pattern of Self-Branded Products
From MAGA merchandise to Trump-themed sneakers and even his own smartphone, Trump has long blurred the lines between political figure and commercial brand. The fragrance line is just the latest addition to that legacy.
But here’s the twist: Trump didn’t create or sell the fragrances himself. The colognes are sold through a third-party website, gettrumpfragrances.com, which prominently features Trump’s image and a raised fist logo. The site markets the scent as “your rallying cry in a bottle.”
Price and Popularity
The collection ranges from $199 to $249 per bottle. Despite the steep price tag, several scents have already sold out—an early sign that demand is strong among Trump loyalists.
Backlash and Legal Concerns
Online, critics didn’t hold back. One user on X (formerly Twitter) called the launch “too embarrassing for words.” A Reddit thread featuring a video of Trump promoting the product quickly went viral, with one commenter asking bluntly, “How is this legal?” Another simply called it “disgusting.”
Ethics Under the Microscope
Don Fox, former Acting Director of the U.S. Office of Government Ethics, previously told PBS that Trump’s commercial promotions as a political figure blur ethical lines. “He has violated any sense of normalcy or decency,” Fox said. However, he also noted that Trump, as president and now a private citizen, is not subject to the same federal conflict of interest laws that apply to other officials—making the situation murky at best.