Boy Scouts of America Rebrands as ‘Scouting America’ in Bold Move Toward Inclusivity
After 114 years, the Boy Scouts of America is turning a new page—rebranding itself as Scouting America in a historic shift aimed at fostering inclusivity and healing its troubled past. The announcement was made at the organization’s annual meeting in Florida, just ahead of its 115th anniversary on February 8, 2025.
The rebrand, spearheaded by CEO Roger Krone, signals a renewed commitment to welcoming all youth, including girls and LGBTQ+ members. It follows a turbulent period marked by financial struggles and widespread abuse allegations that led to a high-profile bankruptcy settlement.
While the name change has drawn criticism from conservative voices like Senator Ted Cruz—who argue it alienates traditional members—supporters view it as a necessary evolution. The organization first began opening its ranks by allowing openly gay youth in 2013 and welcoming girls into its flagship programs in 2018.
With a new name and a broader mission, Scouting America hopes to rebuild trust, expand membership, and ensure its legacy continues for generations to come.